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	<title>IF marketing &#38; advertising &#187; Non Profit</title>
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		<title>Marketing Non-Profit Organizations Successfully</title>
		<link>http://blog.yourifteam.com/marketing-non-profit-organizations-successfully/</link>
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		<pubDate>Tue, 12 May 2009 22:05:19 +0000</pubDate>
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				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Austin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Non Profit]]></category>

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		<description><![CDATA[IF Marketing &#38; Advertising has recently been doing a lot of work with non-profit organizations.  In fact, we just finished doing a huge web proposal for a large non-profit in Austin which was a very exciting process.  Through our research we found that, surprisingly, many non-profit organizations’ websites lack usability and content that is important [...]]]></description>
			<content:encoded><![CDATA[<p><a title="IF marketing" href="http://www.intra-focus.com/" target="_blank">IF Marketing &amp; Advertising</a> has recently been doing a lot of work with non-profit organizations.  In fact, we just finished doing a huge web proposal for a large non-profit in Austin which was a very exciting process.  Through our research we found that, surprisingly, many non-profit organizations’ websites lack usability and content that is important to potential donors when making their decision about what organization to donate to.</p>
<p>Through an article at <a title="UseIt.com" href="http://www.useit.com/alertbox/nonprofit-donations.html" target="_blank">www.useit.com/alertbox/nonprofit-donations.html</a>, we found that many non-profits would gain much more from their websites if they clearly stated what they are about and how they use donations.  The major problem with many non-profit organization websites is that they are cluttered, hard to navigate and sometimes people can’t even find where to donate on the site.</p>
<p>In our pro-bono work with non-profit organizations such as the <a title="Berry Creek Cancer Fund" href="http://www.breastcancertournament.com/" target="_blank">Berry Creek Cancer Fund</a> and <a title="The Boselli Foundation" href="http://www.thebosellifoundation.com/" target="_blank">The Boselli Foundation</a>, we have designed sites that are easy to navigate and clearly state their purpose.  These are the top-of-mind issues that the majority of people have when making a donation to a cause.</p>
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