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Reading Linchpin #2: Seth, I’m Your #2 Fan!

My review copy of Linchpin probably came in on Monday, but I didn’t discover it until Wednesday – buried under envelopes and magazines. However, I am convinced that my copy was the second one mailed (see picture).

My copy of Linchpin

My copy of Linchpin

Seth Godin is my favorite marketing/business/advertising/industry/ideas writer and, like Clay, I am an avid reader of his blog. Interestingly, I was introduced to his seminal work, Purple Cow, in Holland by a nice Dutch man named Jan (pronounced “yawn”) who had been living in New Zealand and was back in Holland to visit family. This was several years ago on a trip with a girlfriend’s family to visit her stepfather’s family. It didn’t occur to me then, but now I realize just how well-known Seth Godin really is!

Seth’s new book, Linchpin, will be my third book of his. I read Purple Cow a couple of years ago and listened to the audiobook Meatball Sundae (great for road trips) narrated by the author himself. His books have always had a profound impact on my perspectives and I’m truly looking forward to this one!

Stay tuned for posts from us as we read Linchpin. As Clay mentioned, we’ve deviated from the directions so we can post our reactions and ideas from the book as we read it.